"Big data" is deceptively self-descriptive. Big data is not simply about storing large quantities of data. Big data is about what you do with large quantities of data and how you manage it. That's a subtle, but important distinction. Let me explain.
Big data sets are difficult to manage and understand because the data is usually stored raw and unfiltered. The process of sifting through these data sets usually produces much smaller data sets that serve as summaries that are easier to consume.
Big data is about making meaning out of large, unwieldy data sets. It's about the insight gained because of fundamental changes in the technology used to store and manage content as well as the dramtically reduced costs.
Big data places a bet against...
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